Denny Shupe Participates on Panel for the American Bar Association Law Firm Marketing Strategies ConferenceOn November 8, 2011 by Schnader
On Tuesday, November 8, 2011, Schnader partner J. Denny Shupe participated on a panel at the third biannual American Bar Association Law Firm Marketing Strategies Conference. Mr. Shupe’s panel “ROI: Examining the Return on Investment for Business Development Spending” discussed law firm investment in marketing and business development efforts. The panel examined strategic budgeting and spending approaches, ways to address issues of origination and credit, measuring the impact of public and media relations, and other ways to strengthen your bottom line.
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