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“Use of Competitors’ Trademarks to Drive Internet Search Results”

On February 28, 2011 by Schnader

Joan T. Kluger, Marieke Tuthill Beck-Coon and Elizabeth Nicolas co-authored the article, “Use of Competitors’ Trademarks to Drive Internet Search Results,” published in Bloomberg Law Reports – Technology Law, Vol. 3. No. 4. The article discusses the practice of using a competitor’s trademark in metatags or AdWords and as a result, the increase in trademark infringement litigation in recent years.