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What Is More Important for Pitching Business – Preparation or Relationships?

On October 18, 2018 by Schnader

Courtney Devon Taylor published “What Is More Important for Pitching Business – Preparation or Relationships?” in The Legal Intelligencer’s 2018 Women In Law Supplement. Ms. Taylor is vice-chair of the Securities Litigation Practice Group. She focuses her practice on commercial litigation, and securities litigation and enforcement.

“Practicing law starts with getting and maintaining clients. Pitching business is an often underappreciated aspect of being successful as a lawyer. Thorough preparation is just as important for business development purposes as the research and planning needed for a trial. On the other hand, a lot of business is generated through relationships. Women attorneys can use preparation and relationships to even the playing field, but which is more important?”

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