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If I Were Paid to Walk in Your Shoes: Protecting a Company's Interests in Endorsement Deals While Still Looking Out for Player Well-Being

Law360, Today's General Counsel
04/15/2015

Chandler Parsons, a forward for the NBA’s Dallas Mavericks, does not have to worry about buying basketball shoes. Rather, Parsons, like other NBA players, gets paid to wear certain brand name shoes. In February 2014, Chinese shoe company Anta announced that it had entered into a five-year endorsement contract with Parsons that would pay him $1 million per year (a total of $5 million). The contract presumably requires Parsons to serve as a spokesperson for Anta and to wear Anta sneakers during his games. On March 8, 2015, however, after missing the previous seven games with an ankle injury, Parsons took the court for the Mavericks without his signature Anta shoes. Instead, he wore Jordan Brand sneakers with the logos covered. When asked about his footwear after the game, Parsons told the media that he had not worn Anta shoes that night because the team trainer thought the shoes were too flexible around the ankle and Parsons was concerned that the Anta shoes may have contributed to his ankle injury. 

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The alert was republished with permission by Law360 and distributed by Today's General Counsel.